For developers
Demand from people who could buy.
Acquisition here means the work of reaching a defined buyer and reading the enquiry that comes back. It is not a promise of a lead count.
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01
A defined buyer
Location, budget, configuration and timeline are agreed before spend.
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02
Channels with a job
Search, Meta and Instagram are used when they match that buyer, not as a default mix.
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03
A handoff, not a claim
The developer’s sales team still owns negotiation, pricing, inventory and closing.